by Michael Silva
In the competitive world of health and physical therapy your brand is more than just a logo or a catchy tagline; it's a promise to your customers… a promise of quality services, commitment, a great experience, and positive results (I hope). But how do you ensure that your brand lives up to these promises? The answer lies in you (owner) and as you grow it lies in your employees as well. This is why hiring is so crucial. Hiring the right people is not just about filling positions; it's about organizing a team that believes in your values, mission, and vision.
1. Employees are your ambassadors
Your employees are the face of your brand. Whether they're physical therapists, personal trainers, front desk, or any other role. Their attitudes, behaviors, and expertise reflect directly on your brand. When you hire the right people they need to be passionate about improving lives no matter their role. When they align with your brand's mission and vision, they naturally become enthusiastic brand ambassadors. Their genuine enthusiasm and dedication can turn customers into loyal brand advocates. They will be responsible for giving your clients the ultimate experience.
2. Consistency in the customer experience
Clients come to your clinic, gym, or studio expecting a certain standard of service and experience. The right employees understand and uphold these standards, ensuring that every interaction is positive and professional. This consistency builds trust and reliability, and leads to emotional connections with clients, which leads to better outcomes. All are essential components of strong branding. Clients who know they can count on your team for quality service and great experience are more likely to return and recommend your business to others.
When you hire individuals who fit well with your company culture, it creates a positive work environment where employees are motivated and engaged. In our industry, where motivation and energy are contagious, a positive company culture can significantly enhance your brand's image and your clients experience. Happy, engaged employees are more productive and provide better service, contributing to overall business success.
In today's digital age, your brand's reputation can be impacted by a single negative interaction. Hiring the right employees who are trained and mentored properly is vital for maintaining a positive reputation. They can handle difficult situations professionally and turn potential negatives into positives. This starts with the owners/managers. Lead by example and on-board and mentor at a high level. You can’t make everyone happy but you sure can try.
5. It starts before they are even hired
You know the old saying “Hire slow, Fire fast” It is true. DO NOT hire a warm body out of desperation, trust me I made that mistake a few times and it will cost you time, energy, and money to correct your error. You need to have a good interview process in place. To ensure you are hiring the right people. Don’t take this process lightly and get help developing a good hiring process.
5. They’re hired…now what
Now the real work begins. On-boarding, training, and mentoring new employees is so crucial and will be one of the most vital roles of managers and owners. You should have a specific methodology and plan in place. At every opportunity the company's vision, mission, values, and expectations need to be reiterated. There are many different ways companies have done this very successfully and it is unique to each company. Spend time on this, do some research, and get help developing your process.
Hiring the right employees is a strategic move that directly impacts you, your team, your branding and your business success. In the health and physical therapy industries, where your brand's promise is intertwined with the quality of your service and the expertise of your team, having the right people on board is essential. You alone will not bring your brand to life, your team will as well. So create exceptional customer experiences, get positive outcomes, and set yourself apart from the sea of mediocrity. Remember, your employees are your most valuable asset in creating a successful and reputable business. Invest time and resources in finding, training, and retaining the right talent. Your brand—and your bottom line—will thank you.
About The Author
Michael started in the fitness world in 1995 and then became an orthopedic/sports medicine physical therapist in 1999. He was the president and founder of FOUNDATIONperformance Sports Medicine for 20 years before selling his practice and exiting successfully. They were a leading outpatient sports medicine practice in New England with three offices and in two states.
He is also the creator of RUNstrong®: A comprehensive conditioning program for runners and coaches (find out more about RUNstrong®). His expertise in the running world has allowed Michael to work with amazing athletes (including Olympians and world record holders) and travel to speak through lectures, clinics, and keynote speeches.
After exiting the clinical setting Michael’s mission is to be a resource for healthcare practice owners and entrepreneurs. Helping them thrive optimally in business is his mission. He is committed to empowering his clients with the tools and knowledge needed to exceed personal and business goals.
Connect with him Michael Silva:
Website - michaeljsilva.com
Free call - https://calendly.com/mjsconsult/30min
Link - Inquire about working together
Phone - 401-903-0139