by Scott Schutte & Janine Stichter, Ph.D.
As personal trainers and gym owners, we often find ourselves deeply committed to the methods and approaches that have worked for us personally. Whether it’s a specific diet, workout routine, or lifestyle choice, these preferences shape not only our own habits but also how we guide our clients. While it’s natural to advocate for what we know, these biases can inadvertently limit our success and that of our clients.
The Pitfall of Personal Bias
Imagine this: You’ve followed a ketogenic diet for years, and it’s transformed your health. Naturally, you’re inclined to recommend this approach to your clients. However, not everyone thrives on the same nutritional plan. Some people might struggle with the high-fat content, others might miss carbohydrates, and some might simply find the diet too restrictive to maintain long-term. By pushing a single diet on all clients, you risk alienating those who don’t respond well to it or who find it unsustainable.
This isn’t just about diet. Perhaps you’re someone who thrives on high-intensity interval training (HIIT). You love the adrenaline rush and the quick results it can provide. However, if you push all your clients into this type of training, regardless of their fitness level, preferences, or goals, you may discourage those who find it too intense or unsuitable.
The “One-Size-Fits-All” Fallacy
Many gyms and trainers fall into the trap of believing that their way is the best way. Whether it’s a specific workout program, dietary guideline, or philosophy on health, although well intended, this approach can be detrimental. The truth is, fitness and health should be incredibly individual. Furthermore, data supports that when in line with a few key principles, there are many effective approaches to meeting most wellness goals. What works for one person may not work for another, and insisting that your way is the only way is a sure path to frustration—for both you and your clients.
Take, for example, a gym franchise that mandates all trainers use a specific workout program or dietary approach. While this can make running a business easier, it can also lead to a lack of flexibility in addressing individual client needs. Clients who don’t see results or who feel pressured into a method that doesn’t resonate with them are likely to leave, seeking out alternatives that better align with their preferences and goals.
The Importance of Client-Centered Approaches
To truly succeed as a personal trainer or gym owner, it’s essential to adopt a client-centered approach. This means recognizing that each client is unique, with their own set of goals, preferences, and challenges. It’s your job to guide them towards a healthier lifestyle in a way that works for them, not necessarily for you.
For instance, if a client is someone who struggles with the idea of eliminating all sugars or processed foods, starting with smaller, more attainable changes can be more effective. Encourage gradual shifts—such as reducing sugar intake rather than eliminating it entirely. This makes the process less intimidating and more sustainable, increasing the likelihood of long-term success.
Another example might be a client who indicates that they want to try a plant based diet because a co worker insists it works. Based on what you know about this client's lifestyle and preferences you are anticipating this is not a good fit for them. Instead of sharing all the reasons it might not be a good fit, help them explore options that incorporate more plant-based meals gradually. This flexibility shows that you respect their journey and are committed to finding what works best for them. They may surprise you and enjoy a plant based diet. Even if they do not, they can trust you to be on the journey with them and pivot with them as they learn what works best for them.
Overcoming Biases for Professional Growth
Recognizing and overcoming your biases isn’t just about helping your clients succeed—it’s also about advancing your career in the fitness industry. Trainers and gym owners who are adaptable, empathetic, and client-focused are more likely to build a loyal client base and see long-term success.
Flexibility in your approach allows you to cater to a wider range of clients, enhancing your reputation as a versatile and knowledgeable professional. It also encourages continuous learning and growth, as you’re constantly exposed to new ideas, methods, and perspectives.
Moreover, when you open yourself up to different approaches, you’re better equipped to handle the diverse challenges that come with running a successful fitness business. Whether it’s adjusting to new trends, meeting the unique needs of various clients, or staying ahead of the competition, a flexible mindset will serve you well. Learn more on how to do that here: www.healthybehaviorinstitute.com.
Conclusion
In the world of fitness, there’s no “one-size-fits-all” solution. As trainers and gym owners, it’s crucial to recognize and modulate our biases to better serve our clients. By adopting a client-centered approach, we not only improve the chances of success for our clients but also enhance our own professional growth. The fitness industry is diverse, and the more open we are to different approaches, the more successful we will be in helping others—and ourselves—achieve long-lasting health and wellness.
About The Authors
Scott Schutte is a personal trainer, 360 Wellness coach, gym owner, and fitness educator. He has successfully guided thousands of people on their fitness journey. His education and experience have led him to work with many clients and educate other fitness professionals on how to be successful coaches with an emphasis on behavior change. Connect with him:
Facebook - scott.schutte.12
Instagram - scott.schutte
Dr. Janine Stichter has been in the field of behavior change for over 20 years as a researcher, author, educator and practitioner. She understands the importance of behavior science for client success. Her career has focused on understanding the why behind behavior and identifying clear practices that are practical and result in sustained change. Connect with her:
Facebook - janine.stichter.1
Instagram - drjaninestichter
Most recently they co-founded the Healthy Behavior Institute, an educational platform for fitness professionals and gym owners that specialize in behavior modification. Their educational materials provide professionals with a clear system to add an additional service for better client results and increased revenue.
You can learn more about using behavior science to enhance your fitness practice at healthybehaviorinstitute.com.