Creating a Successful Fitness Business

Hope is not a good business plan. These articles focus on all sizes of gyms, from big-box mainstream gyms to small training facilities. Learn everything you need to be financially successful in the fitness world and explore ways to take your business to the next level.

Featured Fitness Business Articles

Three Strategies For Early Success In Your New Fitness And Training Position

- Jesse Wright, MHPS, RSCC*E

Hard work and opportunity finally collided for you. You got hired for your very first full-time job and are brand new to the position. Insert high performance role here: Personal Trainer, Strength & Conditioning Coach, Athletic Trainer, Physical Therapist, Dietitian, etc. Regardless of your specialty, they all bring the same assortment of emotions and opportunity...

 

Inspiring Clients to Embrace Movement Beyond the Coaching Sessions

- Dr. Janine Stichter and Scott Schutte

As a fitness professional, it's crucial to focus not just on the workouts your clients do in the gym, but also on their daily movements and overall lifestyle habits. But, to achieve long-term success, you also need to use behavior science...

The $500,000 Marketing Campaign

- Sean Greeley, NPE Founder & Coach

Opening your first (or next!) gym/studio location is a huge milestone for any business. Yet it can be full of risk if you don’t know what you’re doing. For many fitness entrepreneurs, the whole process feels like a big fat mystery. And when you’re in the weeds working to get new equipment delivered, managing contractors to finish your build out, and hiring new team members…

Build Programs, Not Workouts: Big Picture Programming Tips

- Craig Rasmussen, Results Fitness

While most trainers ask clients about their goals, they often fail to establish specific, measurable objectives that guide program design. At Results Fitness, they utilize an initial strategy session to dig deeper into the client's priorities and ensure goals meet the S.M.A.R.T. criteria. By making goals specific, measurable, actionable, realistic, and timely, trainers gain clarity on the client's priorities....

Learn From The Experts

"The serious lifting gym is coming back, is easier and cheaper to build, can throw off a higher profit margin due to lower staffing costs and offerings, and is being driven by social media, feeding this gym model from the backside. What is old is new again."


– Thomas Plummer - Business Adviser for the Fitness Industry

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"You don’t become a great business owner when times are always good. You become a great business owner when you have to work through problems."


– Vince Gabriele – Fitness Business Coach

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Interested in more fitness business tips?

At Perform Better, our mission is to educate you, motivate you, and inspire you to become better gym owners, trainers, coaches and therapists. Check our seminar and webinar schedule to see our upcoming events.